One of our capacities is market research and development and bringing it from a draft to working strategy. People say that markets have changed. But did they change? That depends on how you look at it.
As much that the Internet enriched the tools of the marketers, there are still industries out there that run on very traditional forms of market reach. They would not buy from streamlined websites or a sales representative who appears out of the blue. It’s often a long process of building trust in the agent, company, and product. It is a work of art.
With that in mind, we have developed market entry strategies for clients to introduce new products against the odds of the industry and target groups. Good for our client, that their product surprised several industries, and grew credibility for the innovative company.
We like to be in the field to get the feedback first hand. Knowing the company, product, market, and customers will make us do the best job possible.